"To be a person of integrity and adhere to a high standard of ethics, an individual must operate on one simple principle: To know what is right and to do what is right with every family, every time. Knowing what is right in one thing; doing what is right is yet another. It is the knowing and doing what is right consistently that is the foundational principle of ethical behavior. When an individual in a business acts with integrity, then and only then is a business viewed as ethical.
In his book The Speed of Trust, Stephen M. R. Covey says, A person has integrity when there is no gap between intent and behavior. When a person purposes to and actually does what is based on correct values of what is right, he or she is acting on the fundamentals of integrity. " --William O’Sullivan
- Conduct ourselves with respect for each deceased person, to treat their family and friends with courtesy and respect for their beliefs and feeling, and to keep confidential all information and circumstances relative to each decedent.
- Conduct ourselves professionally with all other segments to the death care industry and be responsible watchdogs for the State and the general public.
- Provide a clean, safe, healthy and comfortable environment for the families we serve as well as for the people we employ.
- Provide the highest possible performance, within our ability, in the delivery of our service.